We help you win.
Messaging and positioning
We dive deep to understand how your technology and product(s) intersect with the needs of your customers and then work with you to get your positioning and messaging right.
No project is considered complete until we validate our conclusions with our network of technology leaders (your prospects).
We understand how important it is to get your company launch right.
From messaging and positioning and brand identity to website design, sales enablement, growth marketing, content strategy and awareness, we have you covered.
Go-to-market strategy and execution
We work with B2B technology companies to scale your go-to-market to meet high-growth goals.
- Our partnership results in bigger sales that happen faster.
- We work closely with your management team, typically led by marketing, to understand the current state of your go-to-market.
- We provide an actionable plan and resources to reach your goal, whether it’s to grow from $3M to $6M, or from $100M to $200M.
Public relations/analyst relations
280blue offers its B2B technology clients comprehensive public relations, analyst relations and social media services.
- We believe that PR is a core component of any marketing program, and we have built a team of strong PR practitioners and editorial writers to tell your story.
- We believe in strong relationships: Call us old-school, but we value the relationships we have built with reporters and work with them to develop real stories — we don’t just hope for press release pickups.
- We understand that paid, earned, shared and owned media should be integrated and work together as a powerful tool for thought leadership and influencing sales.
Integrated Marketing Insights: Not your typical PR report, 280blue provides comprehensive content insights, identifying influencers and offering data on how specific content is being received. This service is available for PR clients of 280blue, as well as non-PR clients seeking checks and balances.
Social Media Management: We recommend social media strategy, as well as manage the day-to-day action. Synchronizing PR and social media under one roof provides two components of a truly integrated marketing strategy.
Paid Content: 280blue offers strategic guidance on pay-to-play PR opportunities, as well as strategic targets to maximize your advertising dollars with business and tech press outlets. Once the plan is outlined, we help you develop content that fits the publication.