280blue Welcomes Michele Nachum and Kris Fiocca to Support Our Category-Disrupting Growth

07/07/2021 - Kim Kapustka

With two key AR/PR hires, 280blue continues to invest in people to build tomorrow’s category leaders 

We’re super proud of the work we’re doing here at 280blue and the company culture that we are building. As a boutique marketing agency, our services extend from messaging and positioning, GTM strategy and execution, to AR/PR. Our clients are early-stage and high-growth B2B tech companies that are disrupting the status quo and creating new markets—companies like CloudGenix (acquired by Palo Alto), Era Software, Innovium, and Prosimo. From company launches and high-profile AR/PR campaigns, our clients have high expectations and we deliver.  At the same time, our culture is collaborative, respectful, and recognizes that people want a balance and boundaries between work and life outside of work. This is a recipe for success. 

As a small agency, we’re selective about the clients we work with and the people we hire. That said, we are growing and making investments in people — people that keep us immersed in everything Silicon Valley and the sectors our clients are helping to define, while growing our expertise and creativity. Today, I am happy to announce the addition of Michele Nachum and Kris Fiocca to the team.

Michele Nachum, our newest PR account manager, brings more than 20 years of working with companies like Disney, Microsoft, NGD Systems, Provectus, Cloudian, Panasas, PulseSecure, BugCrowd, Talentica, StorageCraft and more to 280blue and its clients. As a writer, media relations lead, and account lead, she has thrived in working on leading edge technologies, including in virtualization, computer storage, cybersecurity, AI, and big data. Michele loves to help clients differentiate themselves from competitors through strategic, targeted, and creative communications programs. She also really enjoys  mentoring account teams. 

“I was looking for a company that has a strong foundation in the high-growth technology space. 280blue kept appearing on my radar as a company with strong leadership and a unique approach to storytelling. After learning more about the 280blue modern and integrated approach to building category leaders, I knew this was the right environment for me to contribute and grow. Because of the agency’s strategic approach, we have a powerful seat at the table. I look forward to working with the team and with clients to develop impactful strategies that support their business growth goals,” said Nachum.

Kris Fiocca, our newest account executive, brings more than four years of public relations and marketing experience working across industries, including manufacturing, healthcare, higher education, and technology. He is a detail-oriented problem solver with an insatiable curiosity for technology and extraordinary drive and ambition for developing and landing key media placements. Kris will support clients with account management, media relations, analyst relations, awards programs, and social media. He will also play a critical role in researching emerging trends to develop proactive pitch angles and campaigns for clients.

“280blue works with disruptive and innovative venture-backed companies. That made the decision to join the agency an easy choice. Moreover, because the team goes beyond traditional AR/PR to strategic and revenue marketing, we have a powerful ability to help these companies craft messages that resonate with key audiences and influence the market. This is a great opportunity for anyone to step right in and learn not just about B2B tech PR, but also how public relations fits into larger marketing and business strategies,” said Fiocca. 

Career Opportunities

If you’re passionate and enthusiastic about technology and want to work with category disrupting companies, we’d love to hear from you. Send resume and cover letter to thrive@280blue.com. Currently we are looking to expand our team with a PR intern and account executive

With strong roots in Silicon Valley, 280blue works with B2B technology companies to scale their go-to-market to meet high-growth goals. Founded in 2015, the agency is a team of senior marketing professionals focused on delivering an integrated mix of marketing strategy and execution that grows awareness, accelerates revenue, and helps build category leaders.