Sean Michael Kerner is an Internet consultant, strategist, and contributor to several leading IT business web sites.
Q: Can you give us a short overview of your career as a reporter? How did you get started?
A: Easy, got started writing tech news back in 2003 for InternetNews.com and in the years since have grown to cover all kinds of interesting stuff for interesting outlets.
Q: What is the most difficult / rewarding part of the work you do?
A: The most difficult thing is always time management. The most rewarding is uncovering something new, explaining something that hasn’t yet been properly explained and generally taking delight in the marvel that is modern technology.
Q: How do you see the industry changing?
A: An increasing move toward sponsored publications from vendors as media continues to be under financial pressure.
Q: What media trends do you think will be around for a while?
A: There will always be a need for quality, insightful stories about technology old and new.
Q: What advice can you give PR profs? How can we best help you?
A: Patience. Things change in my world at an absurd rate. Just because I’m not able to write on something one day, doesn’t necessarily mean I’m not interested.
Q: What are you reading now? What do you do in your not-a-reporter / editor time?
A: I’m currently reading The Captain’s Oath…and in my non-reporter time I’m perfecting my coffee making skills.